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How Our Why Will Shape Our How

 

Simone Sinek, author of the book Start With Why, wrote that companies that deeply understand why they are in business are much more effective and last longer than those that just want to produce a product. He used the Wright brothers as an example. The Wright brothers were not well funded, nor did they have college degrees; they owned a bicycle shop. But they had a deep belief that if they could make their ship fly, it would change the world - and that dream of flight drove them. Meanwhile, Samuel Pierpont Langley, a contemporary of the Wright brothers, was also trying to be the first to fly. The Smithsonian had funded him, and the New York Times followed his exploits. He had money to spare and lots of people on his side. But his “why” was to become famous by being the first to master flight. Of course we know the end of that story.

 

 Sometimes it takes a challenge, like being faced with fewer dollars, to push us into...