Blog
Could You Survive A P.R. Shipwreck?
It seems like every day brings a new horror story in the news, around healthcare gone terribly wrong. A nursing home patient is abused by staff members who put videos of the abuse on the Internet. Hospice management is accused of fiscal misdoings, even outright fraud. A nurse administers the wrong medication with fatal results. These are the kinds of public relations nightmares that trouble the sleep of those of us in management. We’ve seen it happen to colleagues; we’ve seen respected and valued institutions run up on the rocks because of these kinds of unforced errors. And we know that no matter how tight a ship we run, it could happen to us.
Bad things will happen - even in the very best-run organizations. Other than being the most conscientious leader you can be, how can you protect your organization from the kind of damage incidents like this can cause?
1. Experts tell us the best way to handle a crisis is to be prepared for it – to plan out a response...
